AeroFarms Continues Commercial Scaling and Category Expansion with Addition of Produce Leaders, Robert Ferla and John Freitas

Robert Ferla and John Freitas join AeroFarms as Vice President of Customer Logistics & Demand Planning and Head of Food Service, Respectively

AeroFarms announces produce industry leaders, Robert Ferla and John Freitas, have joined the company as Vice President of Customer Logistics & Demand Planning and Head of Food Service, respectively.  As a purpose-driven organization, AeroFarms is both a change-the-world company and an award-winning retail brand leading the way with smart, indoor vertical farming to elevate agriculture with people and planet in mind. AeroFarms grows safe, nutritious, and delicious food all year round, while using up to 95% less water and zero pesticides compared to traditional field farming.  

“As we continue to scale our operations to meet our increasing customer demands for our award-winning products, we are excited to bolster our world-class team with two long-time produce industry leaders who will help ensure our continued expansion success with a focus on servicing our great selling partners,” said AeroFarms Co-Founder & CEO David Rosenberg. 

Robert Ferla is a tenured expert in produce with 30+ years of experience, most recently at Fierman Produce Exchange and Katzman Produce companies and previously at The Grand Union Supermarket Company. Robert’s expertise in the distribution, operations and customer logistics of perishable foods will help AeroFarms continue to scale operations to meet the growing customers supported and deliver the best customer experience.  

John Freitas also has a 30+ year career leading the expansion of flavorful, fresh and nutrient-rich foods. With a combined knowledge of the microgreens category and a passion for sustainable, flavorful produce, John will draw on his produce industry experience at Fresh Origins and IFCO to expand our Food Service business even further.   

Winning on flavor, AeroFarms is the number one retail brand for both unit and dollar sales in the United States for microgreens according to Nielsen syndicated data, and AeroFarms distinct, specialty greens can be found at major retailers like Ahold Delhaize, Amazon Fresh, Harris Teeter, The Fresh Market, Walmart, Whole Foods Market, and at great food service partners like Compass Group, Marcus Samuelsson Restaurant Group, and Momofuku Noodle Bar.   Produced year-round at the highest quality, AeroFarms microgreens offer great visual and flavor excitement, elevating every dish. In addition, AeroFarms microgreens provide higher nutrient density than their mature green counterparts, offering a powerful way to provide a potent boost of vitamins, minerals, and phytonutrients. 

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